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25th July 2019

10 Reasons Why Electronic Design Products Fail

When diving into the world of electronic product design, there are different aspects that need to be taken into consideration. Failure to do so will likely result in product failure or very limited success. We’ve put together a list of all the things you need to think about during the beginning phases of your design process. Consideration of all of these will allow you to put your best foot forward during the launch of this new product. 

 

1. Product Necessity

The first step to any product design process is doing research to determine whether there is actually a need for your product in the market. It’s simple; if there is no need for a product, it won’t sell or succeed. 

 

2. Underestimating Product Development Costs

One of the most common mistakes that is made during the design of an electronic product is failure to recognise all of the costs involved in the process. For example, the creation and manufacturing of prototypes can be expensive and the price will vary depending on the materials being used. 

 

4. Insufficient Testing

Testing is one of the most important steps in the design process of an electronic product. This is where all of the functionality is tested over the possible range of inputs and environments and where observed issues are  recognised and addressed. Failure to ensure adequate testing has been carried out will likely lead to problems down the line. If your product isn’t performing at a high level, it will be hard to drive sales.

 

4. Quality Control

With the design frozen and thoroughly tested it is imperative to ensure that it can be produced repeatedly and consistently to the right level of quality.  Whether manufactured in house or outsourced a good deal of attention should be put on production processes and for test steps along the way to ensure product conforms. The aim here is to catch production or material issues early. The earlier they are caught the lower the cost to resolve the issue.

 

 5. Over-promising customers 

This happens a lot as it’s easy to do and is usually done with good intentions. It is important to be realistic with your customers. That way they will not be disappointed when they receive their product. For example, you bought a pair of headphones that were detailed to have bluetooth technology, 10 hour battery life and wireless charging. If the battery life of the product you received only lasts 3 hours, you’re likely to be annoyed with the supplier and feel as though you were misled.

 

 6. Feature Creep

Similar to over promising customers, it is easy to cram too many different features and capabilities into the first versions of the product. It’s much better to start off with a few features that you can put a higher focus on. Rather than giving insufficient attention to wider variety.

 

7. Running Out of Money

Cashflow is one of the biggest killers of businesses. This ties back to one of the first topics of this article, underestimating costs. When entering the product design process, it is crucial that you set a realistic budget and stick to it. The last thing you want is to get halfway through and realise you don’t have enough funding to get your product to market. To avoid this, make sure you are tracking exactly how much money you’re spending. It’s also important to know where that money is going and how much you have left to play around with

 

8. Incorrect Pricing 

Another major issue that companies run into is incorrect pricing of their products. This often stems from underestimated research and development costs. It is also important to price your products correctly and inline with industry standards. If your product is triple all the other competitors on the market, you’re not likely to see a great deal of success.  

 

9. Insufficient Profit Margin 

Profit margin refers to the amount of profit a company makes after all of the product development, manufacturing and all other costs are deducted. It is important to factor in a reasonable and realistic profit margin. If you do not make enough money off of the first round of products, your company may not have enough to continue operations or do any re-engineering and testing of new versions.

 

10. Insufficient Marketing 

Developing and bringing a product to market is just the first half of the battle. Once you’ve done this, you need to market your product. Efficient and effective marketing consists of targeting the right people at the right time. You need to continuously advertise your product to make sure it stays fresh in the minds of the consumer. 

 

All in all there are many different things you need to take into account when embarking on the design process of an electronic product. Hopefully this article has identified some areas and possible hindrances to look out for.